Bamburi Cement rewards Ksh150 million medical insurance for loyal retailers

Bamburi Cement has announced that it will cater for the full cost of medical insurance for its retailers. The initiative dubbed Afya ya nguvu is aimed at rewarding retailers for their loyalty.

The corporate sum assured is Ksh150 million and is expected to benefit 800 lives through inpatient and outpatient services. It is aimed at retaining and growing market share

Retailers can now verify their member details via mobile phone for communication and inquiries.Bamburi cement in collaboration with Sanlam General and Alexander Forbes, now have a 24 hour call center and will manage the day to day operations of the scheme.

The Managing Director of Bamburi Cement Bruno Pescheux said, “We conducted a market survey and realized that only 36 per cent of our retailers had medical insurance. Afya ya nguvu is a direct response to this need. This is a unique and innovative value proposition which is not being offered by any other cement manufacturer.’

The purpose of the scheme is because medical care in Kenya is expensive and in the event of chronic illness most people dip into their savings or resort to fund-raising to settle medical bills. Afya ya nguvu reduces the anxiety in the event of illness.

Mr. Pescheux added, ‘Though the investment on Bamburi’s end is substantial, Mr.  Pescheux noted that it was ultimately self-sustaining.  “Afya ya NGUVU was born out of the realization that, as a cement manufacturer, we need to reward the loyalty of our retailers. We also need to provide additional incentives to sustain good performance and entrench a culture of continual improvement.”

Executive Director for Alexander Forbes, James Olubayi said, ‘Companies must customize solutions that ease the burden of health costs to their employees. A neglected group is company’s supply chains that are critical to the survival of any organization. The solutions should ensure adequate coverage and access to quality care. When innovation in product design is applied then one can strike a balance between benefits and price.’

Bamburi Cement Limited, a subsidiary of LafargeHolcim and is a cement manufacturing and marketing Company in East Africa having been operational for 63 years. It has three subsidiaries Hima Cement Ltd (Uganda), Bamburi Special Products Ltd and Lafarge Ecosystems Ltd.


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