Microsoft has partnered with Kroger to help create grocery stores of the future and compete with Amazon and Walmart.The two companies have promised to bring digital shelves, price tags, and advertisements to consumers.
Customers can now first build a shopping list using Kroger’s Scan, Bag, Go self-checkout app.Then, the app works with cloud-based software and sensors in the store to guide them around as they check off items on their list. For example, if a customer is looking for pasta the app will direct the customer to the correct aisle. As the customer nears the aisle and approaches the type of pasta they chose, a personal avatar like a banana or an avocado will light up that directs them to the right one. They’ll scan the item to check out, and the system will route the customer to the next item on their list.