Leading vehicle assembler Isuzu East Africa (Isuzu EA) has today launched its new SUV model, the Isuzu mu-X. The seven-seater vehicle with an intuitive 5-speed automatic transmission that will retail at Ksh 6.6 million was launched at a colorful evening ceremony at the Tamarind Tree Hotel, Nairobi.
Speaking at the event, Isuzu EA Managing Director, Rita Kavashe, said the mu-X will target the urban lifestyle segment that has experienced rapid growth over the last few years.
“We are delighted to introduce the Isuzu mu-X to the SUV market. This is a vehicle designed for the urban lifestyle professional, and people who love travel and adventure,” said Rita. “Customers will find that the Isuzu mu-X is a sporty vehicle that comes with extra attitude, a versatile comfortable cabin and excellent all-terrain performance. While offering a premium passenger car experience, the mu-X has been developed to stand out and stand apart in every aspect,” she explained.
The Isuzu EA MD explained that the mu-X builds on the Isuzu brand’s dependable heritage and fantastic legacy of reliability, performance and efficiency in this market. Rita described the Isuzu mu-X as the ideal SUV for the modern family, and the vehicle of choice for anyone looking for a sophisticated, stylish vehicle that meets their lifestyle needs.
“The mu-X brings with it exciting features such as mobile phone connectivity, to enable our customers remain in touch with the world while driving safely. It also boasts seamless multi-media integration to the infotainment system that includes a built-in video screen for passengers’ entertainment during long trips,” noted Rita. “With its good ground clearance and protected underbody, our customers will enjoy superb off-road capabilities while travelling,” added Rita.
Speaking on safety, Rita described the vehicle’s impressive features that guarantee the highest safety standards for customers.“The mu-X comes with various safety options such as the Anti-lock Brake System (ABS) with Electric Brake force Distribution (EBD), and Brake Assist (BA) features providing great control on any terrain,” she said.
For maximum road grip during acceleration and high-speed cornering, the vehicle is equipped with Electronic Stability Control (ESC) and Traction Control System (TCS). The Isuzu mu-X has been awarded a 5 Star Rating by Australasian New Car Assessment Program (ANCAP) safety body.The Chief Guest at the mu-X launch, Mr. Kimitoshi Kurokawa, President Isuzu Motors International Operations (Thailand), shared his excitement at the introduction of the vehicle to the Kenyan market.
“This is the first time we are introducing this outstanding vehicle to the African market. Plans are on-going to also launch the mu-X in South Africa later this week. So we can say that Kenya is the first country in Africa to start marketing the Isuzu mu-X! The vehicle has done very well in the Australia, New Zealand and Asian markets, and we are confident it will be equally well received in the African markets,”stated Mr. Kimitoshi.
To ensure customers enjoy a stress-free driving and ownership experience, Rita announced a 3-year service maintenance package as part of the introductory sales offer in the market. The new vehicle will be available on retail at Isuzu EA’s dealership network across the country, and in their Kampala and Dar es Salaam dealerships where customers will access professional servicing and quality genuine spare parts for the vehicle.
Isuzu East Africa is a motor vehicle assembler in East Africa, selling a wide range of Isuzu vehicles. The Isuzu brand’s automotive excellence is known for over the last 40 years. The brand has attained strong leadership in this market, selling over 80,000 units since the first Isuzu vehicle rolled out of its Nairobi assembly plant in 1977.