The Super Bowl LIV halftime show took place on February 2, 2020, at Hard Rock Stadium in Miami Gardens, Florida with Jennifer Lopez and Shakira taking the stage and giving the audience a mind blowing performance.
Shakira opened up the stage in a sexy red costume and talented dancers behind her putting on a performance to die for.She performed all her songs from the late 90’s to date putting in a mix of contemporary, Latin and African beats in her music.The selection of Jennifer Lopez and Shakira to headline the show was intended to reflect the Latin culture of the host city of Miami.
In spite the artists performing the songs for free they made huge sales after their performances on the Super Bowl stage.
In the United States, the Super Bowl LIV halftime show attracted 103 million viewers, an increase of 4% compared to the previous year which introduced Shakira and JLo to new demographics.Social media activity relating to the show saw a significant spike, with over 1 million tweets mentioning Lopez and Shakira. According to statistics, out of the 1,114,545 tweets mentioning the halftime show, 69% of them expressed a positive sentiment, with 38% of tweets expressing joy and 8% expressing love which was a win-win situation for the show and for the artists.
The official upload of the show to YouTube gathered 30 million views in its first 24 hours, entering the top-20 of most viewed videos and topping YouTube’s “trending” charts in many countries. According to Wikipedia within 4 days, it had gathered over 100 million views and became the 7th fastest growing music-related video of all time, and also became the most watched super bowl halftime performance of all time, overtaking the Super Bowl 50 halftime show with 82 million views for the top spot.
Both Lopez and Shakira’s music experienced increased sales as a result.According to an initial sales report by Nielsen Music, the songs performed in the show experienced a collective 1,013% sales increase in the United States on February 2 increasing to 16,000 digital downloads up from just over 1,000 the day prior.
According to Alpha Data the spike in songs sales was 1,000% with the songs performed in the show alone increasing 1,374% in sales over the previous day, selling more than 17,000 copies which meant huge bucks for the artists.Per Nielsen Music biggest-selling of the songs performed on the day of the Super Bowl was “Whenever, Wherever which garnered 4,000 downloads (a 1,194% increase over the prior day), followed by “Hips Don’t Lie”, which garnered 2,000 downloads (an increase 1,126% over the prior day)
Their music also experienced a spike on streaming platforms.Amazon reported that Amazon Alexa requests for Lopez’s music on Amazon Music rose 426%, and that requests for Shakira rose 303%.In total, compared with the previous Sunday, streams for Lopez on Amazon Music rose 432%, while streams for Shakira rose 150%. On Spotify, streams for Lopez’s music rose more than 335%, and Shakira’s music rose by approximately 230%. The song with the greatest increase in streams on Spotify was Shakira’s “Empire”, with an increase of 2,135%.Alpha Data found that “Hips Don’t Lie was the most streamed of the songs included in the show, with 1.8 million on-demand audio streams on the day of and the day following the performance.”She Wolf” saw a 500% increase in sales in the 24 hours after the show. Alpha Data reported that Lopez’s “On the Floor” was streamed 830,000 within 24 hours of the show.