Sjak now partners with Star Times in promoting local sportsmen

By Fred Maingi

The Sports Journalists Association of Kenya (SJAK) and Pay TV Company
StarTimes have entered into a partnership that will see sportsmen
being rewarded every month.

The parties have signed a one year partnership which will see them
select and award the country’s best performing sportsman beginning
with July.

The winner of the award will walk home with Sh100,000 and a Digital
StarTimes TV. Focus will be on all sports disciplines excluding
football which already has another player of the month award sponsored
by betting firm Sportpesa.

SJAK president Chris Mbaisi revealed the deal has been in the
pipeline for a while and it will be a timely boost to the development
of sports in the country especially for the less talked about

“Awards speak a lot to an athlete and remember these awards cut across
all sports from athletics to table tennis. We have been doing football
for a while now and we felt it was also good to get something for
other sports,” Mbaisi said.

He added: “Sport journalists have previously been involved in the
annual SOYA awards so this will not be something new to them.”

StarTimes vice president Mark Lisboa said basing on the success of the
maiden contract which ends in July 2018, they will consider extending
it as they look to invest more in sports development in the country.

He has also urged journalists to ensure fairness when picking out the winners.

“Talent development is an area that cannot be emphasized enough as we
seek to continue getting the best of every engagement.”

“It’s for this reason that we have joined hands with SJAK to not only
recognize the movers and shakers in sports but to also challenge the
upcoming talent to fight for their rightful place in the industry that
continues to experience intense competition,” Liboa commented.

This will be the third award scheme carried out by SJAK. They have
partnered with SportPesa for the Footballer of the Month Award as well
as Fidelity Bank for the Coach of the month award.

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