By Lindah Kiyeng
Bamburi Cement Ltd has announced the launch of the ‘Zawadi Challenge’ campaign. The launch of the campaigb marks the second phase of the loyalty reward program for retailers and dealers across the country.
The Challenge centers on recognizing the company’s retailers and dealers and features multiple different rewards including international and local holidays, shop makeovers, shopping vouchers, school fees worth KES450,000 and tuk tuks with carriers amongst other rewards, which will be available to the best performing retailers and dealers.
Bamburi Cement Managing Director Bruno Pescheux said “This campaign is aimed at encouraging and rewarding our partners. We want to appreciate their support and continue to build on our relationships into the future.
The campaign will end in December after the successful conclusion of the first phase which will see over Kes 25 million worth of prizes shared with the winners at various ceremonies held in different towns across the country.
Mr. Pescheux added “Bamburi provides high-quality and innovative products to customers, and our retailers are extremely important to us in our value chain, and as such, we will continue investing in them.”
The Zawadi Challenge forms part of the Company’s multi-faceted market focused initiatives, following the launch of ‘Afya ya NGUVU’ campaign in partnership with Sanlam and Alexander Forbes earlier this year.
The ‘Afya ya NGUVU’ program caters for the full cost of medical insurance for its retailers, with the aim of rewarding them for loyalty, retention and growth of market share. This unique and innovative value proposition, targets over 800 retailers and at a Corporate sum assured of Kes150 million.
Bamburi Cement Limited, a subsidiary of LafargeHolcim, and is the leading cement manufacturing and marketing Company in the Eastern Africa region, having been operational for 63 years. It has three subsidiaries Hima Cement Ltd (Uganda), Bamburi Special Products Ltd and Lafarge Ecosystems Ltd.