Microsoft Finally Decides To Take On Amazon

Microsoft has partnered with Kroger to help create grocery stores of the future and compete with Amazon and Walmart.The two companies have promised to  bring digital shelves, price tags, and advertisements to consumers.

Customers can now first build a shopping list using Kroger’s Scan, Bag, Go self-checkout app.Then, the app works with cloud-based software and sensors in the store to guide them around as they check off items on their list. For example, if a customer is looking for pasta the app will direct the customer to the correct aisle. As the customer nears the aisle and approaches the type of pasta they chose, a personal avatar like a banana or an avocado will light up that directs them to the right one. They’ll scan the item to check out, and the system will route the customer to the next item on their list.

Kroger’s (KR) move is a play to keep pace with rivals investing heavily in AI and cashier-less technology to reduce long lines at stores, a frequent pain point for customers.According to CNN,Amazon (AMZN) plans to have as many as 3,000 cashier-less Go stores by 2021. Walmart’s (WMT) Sam’s Club recently opened up a Sam’s Club Now in Dallas, Texas, that has shoppers pay with their phones and use them to find products in the store.
Walmart has also added detailed digital store maps to its mobile app to guide shoppers to aisles and products.Kroger will try to sell the new technology with Microsoft (MSFT) to retailers in the United States and around the world.

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